Organ Donation. It's the LIFE thing to do.

I generally have about a half hour commute to work, which allows me plenty of time to enjoy bad talk radio and the billboards plastered all over the Missouri highways.

Over the summer, I was bombarded with images and radio spots from Mid-America Transplant Services.

I didn't mind the billboards so much. You can see all of them here. Billboards are nice silent reminders that can make a big impact with a mere five seconds of your time.

But it is the David Eckstein radio ad that is about to drive me nuts.



Perhaps you haven't heard the story of David Eckstein, the St. Louis Cardinals baseball player whose family has been rocked by kidney disease. If you would like to read more about the Eckstein family, here is an article.

It's a touching story and they were able to make it into a stirring radio ad. I think I might have even been moved the first time I heard it. But I swear they run this ad every break during the cardinals game and every half hour on non-game days.

It's remarkable that MTS-STL has been able to run such a huge advertising campaign and I really hope that people are moved to donate their organs.

But if I have to listen to that David Eckstein ad one more time... I might change my mind about donating... just to spite MTS.

If you're not in the St. Louis area and would like to hear the ad, click here. But don't say I didn't warn you.